FREE SEMINAR: Growth Opportunities between 2 seas: Best Practices Along the River to the Arctic

Welcome to Original Lapland’s free seminar on Thursday 25th of April 2019 at 9:00-12:30 at Fell Lapland Visitor Centre in Hetta.

During the seminar we will introduce several interesting projects along the river to the Arctic and across 3 countries: Finland, Sweden and Norway.

Subject matter experts from Visit Finland, Metsähallitus and Finnair will walk you thru their latest news.

Destination companies and municipality owned travel organizations from Enontekiö, Lyngenfjord, Alta, Kautokeino and Sweden will share their best practices and ‘Our Stories – along the Northern Lights Route‘ will provide more insight into their project.


If you are interested in participating the seminar or need further information please reach out to


Address: Auditorium, Fell Lapland Visitor Centre, Peuratie 15, 99400 Enontekiö


09:00 – 09:05

Welcome to Fell Lapland
Laura Hokajärvi, Original Lapland Project Manager, Leader Fell Lapland


09:05 – 09:20

Case ‘The True Lapland – Destination Enontekiö – Tosilappi’
Jari Virtanen, Chairman and Pasi Ikonen Vice Chairman, The True Lapland


09:20 – 09:40

Case ‘Project Halti’
Pertti Itkonen, Project Halti, Metsähallitus Nature Services


09:40 – 10:00

Project ‘Arctic Sustainable Travel Destination’
Liisa Kokkarinen, Regional Partnership Manager for Lapland, Visit Finland/Business Finland


10:00 – 10:20

Case ‘Visit Lyngenfjord – a Sustainable Travel Destination’
Georg Sichelschmidt, Director of Tourism, Visit Lyngenfjord AS


10:20 – 10:40

Coffee Break and Tour at the Visitor Centre


10:40 – 11:00

Case ‘Kautokeino’Antje Schlecht, Project leader tourism development & business consultant, Sápmi Næringshage AS


11:00 – 11:20

Case ‘Visit Alta’
Speaker to be announced


11:20 – 11:40

Case ‘Destinations of Swedish Lapland’
Speaker to be announced


11:40 – 12:00

Case ‘Now/Here by Finnair’
Jeroen Sleurs, Product and Experience Manager, Finnair Plc

12:00 – 12:30

Project ‘Our Stories’
Jenni Kemi, Project Planner and Saila-Inkeri Puukko, Our Stories Project Manager, Lapland University of Applied Sciences

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