FREE SEMINAR: Growth Opportunities between 2 seas: Best Practices Along the River to the Arctic

Welcome to Original Lapland’s free seminar on Thursday 25th of April 2019 at 9:00-12:30 at Fell Lapland Visitor Centre in Hetta.

During the seminar we will introduce several interesting projects along the river to the Arctic and across 3 countries: Finland, Sweden and Norway.

Subject matter experts from Visit Finland, Metsähallitus and Finnair will walk you thru their latest news.

Destination companies and municipality owned travel organizations from Enontekiö, Lyngenfjord, Alta, Kautokeino and Sweden will share their best practices and ‘Our Stories – along the Northern Lights Route‘ will provide more insight into their project.


If you are interested in participating the seminar or need further information please reach out to


Address: Auditorium, Fell Lapland Visitor Centre, Peuratie 15, 99400 Enontekiö



09:00 – 09:05

Welcome to Fell Lapland

Laura Hokajärvi, Original Lapland Project Manager, Leader Fell Lapland

09:05 – 09:20

Case ‘The True Lapland – Destination Enontekiö – Tosilappi’

Pasi Ikonen, Chairman, The True Lapland

09:20 – 09:40

Case ‘Project Halti’

Pertti Itkonen, Project Halti, Metsähallitus Nature Services

09:40 – 10:00

Project ‘Arctic Sustainable Travel Destination’

Liisa Kokkarinen, Regional Partnership Manager for Lapland, Visit Finland/Business Finland

10:00 – 10:20

Case ‘Visit Lyngenfjord – a Sustainable Travel Destination’

Georg Sichelschmidt, Director of Tourism, Visit Lyngenfjord AS

10:20 – 10:40

Coffee Break and Tour at the Visitor Centre

10:40 – 11:00

Case ‘Kautokeino’
Antje Schlecht, Project leader tourism development & business consultant, Sápmi Næringshage AS

11:00 – 11:20

Case ‘Visit Alta’
Jan Roger, Sorrisniva

11:20 – 11:40

Case ‘Destinations of Swedish Lapland’
Lars Munk, Heart of Lapland and Johanna Ögren, Swedish Lapland


11:40 – 12:00

Case ‘NowHere by Finnair’

Jeroen Sleurs, Product and Experience Manager, Finnair Plc

12:00 – 12:30

Project ‘Our Stories’
Jenni Kemi, Project Planner and Saila-Inkeri Puukko, Our Stories Project Manager, Lapland University of Applied Sciences


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