Members & membership
Join the Original Lapland business network!
Original Lapland is a business network for shared marketing and cooperation in the Tornio River Valley. We bring together tourism, food, natural product and handicraft businesses from both Finland and Sweden.
Together, we promote the region and its businesses, share knowledge and build partnerships. Whether your business is small or large, there is a place for you in our network.
What does your business gain from membership?
Visibility and shared marketing
Your business gets its own page on originallapland.com and is included in the printed Tornio River Valley map when it is updated. We promote member businesses through social media, joint campaigns and marketing materials. You can also take part in shared trade fairs and events.
Connections and partnerships
Meet other local entrepreneurs and find opportunities for partnerships, new customers and ways to combine local products and services. You can help develop joint products, service packages and experiences.
Marketing materials
You can use the Original Lapland logo according to our guidelines. Our media bank provides photos and videos of the region for your own marketing. Additional services, such as photography, are priced separately.
Learning and development
We organise networking events, workshops, training and visits to local businesses. These offer knowledge and support for developing your products and services, improving your online visibility and making your business more sustainable.
Bringing local skills into visitor experiences
Local food, handicrafts and natural products can enrich the services offered by tourism businesses, accommodation providers and restaurants. Cooperation can mean selling local products, creating a joint service package or developing a new food experience.
At shared trade fairs, we present the region’s businesses and experiences together. At networking events, we get to know each other and explore opportunities for cooperation. The Original Lapland website and printed map help visitors find local businesses and services.
How much does membership cost?
Business membership
The one-time joining fee is €100 + VAT. The annual membership fee is based on your business’s turnover.
Membership fees 2026
| Annual business turnover | Annual membership fee |
| 0–50 000 € | 150 € + VAT |
| 50 001–150 000 € | 300 € + VAT |
| 150 001–250 000 € | 500 € + VAT |
| 250 001–500 000 € | 1 000 € +VAT |
| 500 001–750 000 € | 1 500 € + VAT |
| 750 001–1 250 000 € | 2 000 € + VAT |
| 1 250 001–1 750 000 € | 2 500 € + VAT |
| 1 750 001–2 250 000 € | 3 000 € + VAT |
| Yli 2 250 000 € | 3 500 € + VAT |
Fees for additional services and activities, such as trade fair participation, are stated separately in the information for each service or event.
How to join?
- Complete the online membership application.
- We will send you practical information.
- The board will approve your membership at its next meeting.
- Get to know the network and join our shared activities.
Would you like to support our work?
Supporter membership
Supporter membership is for individuals, associations and businesses that want to support Original Lapland’s work.
- Businesses and associations: €150 per year
- Individuals: €20 per year
Supporter members do not have speaking or voting rights at the association’s meetings.
Patron membership
Patron membership is for individuals or organisations that want to support tourism, handicraft and food businesses in the region.
The membership fee is agreed individually. Patron members have speaking rights, but no voting rights, at the association’s meetings.
Could membership be right for your business?
Get in touch! Let’s talk about your business and the opportunities our network could offer.
Iina Askonen
Executive Director, Original Lapland ry
iina.askonen(at)originallapland.com
+358 400 802 904
Come and join us!
Our shared values and ways of working
Cooperation, authenticity and our local culture are our strengths. We value local skills, responsible business practices and cooperation between businesses in the region.
As a business member, you commit to our shared values and ways of working. Our membership criteria and logo guidelines explain what this means in practice.
The right to use the Original Lapland logo and trademark
The Original Lapland logo and trademark are managed by the Original Lapland association. The Original Lapland logo tells consumers, companies and other stakeholders that the company is a responsible operator that shares the association’s values and promotes the region’s vitality. The joint logo improves customer awareness of the region and its companies and services, and makes companies more committed to collaboration, thereby strengthening the brand.
The right to use the logo is granted by Original Lapland. Companies and associations can apply for the right to use the Original Lapland logo in the marketing of their services and products. To be granted the right to use the logo, a company or association must undertake to comply with the joint criteria and the terms of the user agreement and pay the annual membership fee. The logo must not be given to a third party to use and it may not be altered (e.g. colours).
The company/association must submit an application to the Original Lapland association (Google Forms). Once the application has been approved, the company is sent the Original Lapland logo and brand manual in electronic format. The logo must not be changed.
Original Lapland has the sole right to manufacture official Original Lapland logo products (e.g. clothes, jewellery, souvenirs, stickers and badges). A company that has been granted the right to use the Original Lapland logo may sell these products.
The board of Original Lapland may terminate a company’s right to use the logo if the company’s conduct violates accepted standards of good taste, morals or the terms of the user agreement, or if the company fails to pay its membership fee.
Further information: info@originallapland.com
Criteria for companies using the Original Lapland logo
Operating region and purpose
● The operations, services and products of the company/association must be supplied in the Original Lapland’s operating region, which stretches from the Tornio River Valley to Kilpisjärvi and encompasses areas in the two countries along the river – Finland and Sweden.
● The company/association must produce services and products that are related to the operating principles of Original Lapland.
● The company/association must undertake to comply with Original Lapland’s values and its rules that have been jointly crafted.
Collaboration
● The company/association must participate, when possible, in Original Lapland’s joint activities, such as projects and training, and learn about other businesses in the region and events for companies and associations.
● The company primarily collaborates with members of Original Lapland or other local companies that operate in a sustainable manner.
● The company undertakes to highlight the services and products of Original Lapland companies in its operations.
Marketing and communications
● The company/association must highlight Original Lapland in its communications, marketing and interactions with its customers in the following ways, for example:
○ it must make Original Lapland’s brochures, posters and other materials available in its offices and customer premises and offer them to customers
○ the company/association website must at least have a link to the joint website
○ it must add the Original Lapland logo to its materials (website, online stores, company brochures)
○ it tells its staff about Original Lapland’s activities and instructs them to provide customers with information on Original Lapland’s destinations, services and products.
● The company must strive to interact with its customers in line with Original Lapland’s values, for example by showing the region’s traditional hospitality and sharing stories about local traditions, history and way of life.
● At joint events, such as travel fairs and sales events, the company’s representative agrees to wear the official Original Lapland items of clothing equipped with the Original Lapland logo (if these are made available).
Sustainability
● The company strives to ensure that its customers behave in a safe and responsible manner during outdoor activities, which also helps them have the best possible experience.
● The company uses local products, services and raw materials whenever possible.
● The company strives to recycle and save energy.
● The company complies with the guidelines for ethical fishing and hunting.
● In collaboration with other companies, the company aims to bring up any problems or development areas on various forums and at events and bring them to decision-makers’ attention.
● To show its respect to itself and its employees, the company:
○ tells its story on its website and in its interactions with its customers
○ complies with labour laws and regulations
○ strives to sign permanent employment contracts
● The company does not discriminate against anyone because of religion, gender, sexual orientation or ethnicity
● yritys huolehtii tilojen ja toimintojen turvallisuudesta esimerkiksi seuraavilla tavoilla
○ The company takes care of the safety of its facilities and operations for example in the following ways
it performs risk analyses and prepares safety plans when necessary, in line with the applicable guidelines issued by the Finnish Safety and Chemicals Agency (Tukes).
○ it ensures that all of its employees that participate in the provision of its services have at least basic first aid (EA 1) skills.
Handicrafts
Handicrafts must be primarily Finnish, made from Finnish raw materials, using natural materials when possible (exceptions can be approved depending on the intended use of the item). The products must primarily be designed in the region and they must be aesthetically pleasing and fit for purpose so that they withstand their intended use. Products sold in a handicraft shop may not be factory-made or imported souvenirs.
Food products
Using wild ingredients, such as mushrooms, berries, meat and fish,
for food products and dishes is in line with Original Lapland’s values, promotes the region’s vitality and helps create jobs. Customers also appreciate such ingredients. Highlighting the region’s traditional recipes and dishes strengthens the Original Lapland brand. The Original Lapland logo can be used on such products.
If the product is packaged, the packaging must be environmentally friendly. The packaging must carry the Original Lapland logo.
