• Many things to see and do on the river

          “Come along and we’ll show a Lapland you’ve never heard of.” Nature in all its splendour is present in everything. No need for Broadway shows. The locals help you to find the best performances nature has to offer. Your heart will sing and you’ll give a standing ovation as you take relaxing walk on a nature path or an exciting white-water excursion on the river. Not to mention cultural sights, interesting buildings and landmarks.

        • Things to Do

        • Explore nature

          explore nature-torne valley-river
        • Cultural sights

        • Events

        • Pello the Fishing Capital

          Pello-Tornio river, salmon fishing
        • Experience Ylitornio

          Original Lapland Aavasaksan kansallismaisemissa Ylitorniolla
        • SERVICES

          Our Lapland Invites You to Visit

          “We’ll take good care of you! Come along!”

          Sleep in a barn or in a five-star hotel decorated with magic of Lapland? A five-star dinner cooked with local ingredients, a quick packed lunch or more experimental cuisine with wild herbs? Paper art, traditional Lovikka mittens and reindeer products? In Our Lapland you’ll find a wide range of services.

        • Accommodation

        • Activities

        • Food and Drink

        • Our products

        • Meetings

        • Other services

        • OUR TIPS

          Our Lapland is also Your Lapland

          “When you understand what Our Lapland is like, you won’t want to leave.” Our calendar is the Torne River. When does the ice break? Is it already flooding? Is the salmon coming? Is the river already frozen? Our clock is the sun. During the polar night the sun is barely rises, so why not stay in and take it easy. In summer there is light, night and day. So much time and so many nice things to do! Still, let’s take it easy. Have a seat, we’ll have a coffee and a chat.

          Take a moment to feel the rhythm of light and nature.

        • Road Trips

          Road trip tips to Lapland
        • Local Gems

          Mustikassa Vuoskuvaarassa elokuussa 2020. Kuvaaja Iina Askonen
        • Our blog

        • Survival Guide

        • Different rhythm of life

          Original Lapland, Tornionlaakson syksy ja ruskan värit
        • Good to know


          Come along!

          The river runs hundreds of kilometres from the Torne Lake in northern Sweden to the far end of the Bay of Bothnia. The area of Original Lapland is vast and the distances may be long, however, the road network and connections cover the area well and getting from place to place is no problem.

        • Contact info

        • When you arrive

        • Sustainability

        • Members

          original lapland members-jäsenyritykset-yritykset-jäsenet-yhdistys
        • Towns and villages

          towns and villages-kunnat ja kylät
        • Our history

Privacy statement

This is the Register and Data Protection Statement in accordance with the Original Lapland Association’s Personal Data Act (Sections 10 and 24) and the EU General Data Protection Regulation (GDPR). Prepared on March 17, 2022. Last modified: March 17, 2022

  1. The controller

Original Lapland ry
c/o Loma-Vietonen, Kuusirannantie 59

Data Review and Deletion Requests (GDPR) etc. at post@seven-1.com.

  1. Contact person responsible for the register

Iina Askonen, Project Manager of the Original Lapland Project, info@originallapland.com, tel. +358 400 802 904.

  1. The name of the registry

www.originallapland.com customer and marketing register.

  1. Legal basis and purpose of the processing of personal data

The legal basis for the processing of personal data under the EU General Data Protection Regulation is
– the person’s consent (documented, voluntary, identified, informed and unambiguous)

The purpose of the processing of personal data is to communicate with customers for information purposes and to market the area and services in the form of a newsletter.

The data is not used for automated decision making or profiling.

  1. Information content of the register

By default, Original Lapland ry does not collect any personal information about visitors to the site. By filling out and submitting the form on the website, the customer agrees to the storage and use of the information provided in the manner mentioned in the form.

The information to be stored in the register via the form is: the person’s e-mail address. The information collected on the form (e-mail address) will be kept for the time being for the information of the association.

The information that is displayed in the profile view is collected from registered users of the site. The information created by the user is appended to the username. The profile information of registered users is saved. Users have the ability to view, edit and delete their personal information at any time. Only the username cannot be changed. Webmasters can view and edit user profile information.

Anonymized user data is collected to improve the service of the website using Google Analytics.

  1. Content embedded from other sites

Articles on this site may contain embedded content (such as videos, images, articles, etc.). Opening embedded content imported from other sites is comparable to having a visitor visit a third-party site themselves.

These sites may collect information about you, use cookies, embed third-party tracking cookies, and monitor your interactions with the embedded content, including tracking interactions if and when you are logged in to the site.

Youtube: link to the Youtube Privacy Statement:

Instagram: link to Instagram’s privacy statement:


Google Maps Privacy:

Google Drive Privacy:


  1. Analytics

We use Google Analytics. Link to the Google Privacy Statement:

  1. To whom we share your information

Original Lapland ry does not share personal information with anyone. The analytical data of the website is distributed to the technical service provider, Mainostoimisto Seven-1 / Kiuas Oy.

  1. Regular sources of information

Rekisteriin tallennettavat tiedot saadaan asiakkaalta sivuston lomakevastauksena.

  1. Regular transfers of data and transfers of data outside the EU or the EEA

The information will not be disclosed or published to other parties on a regular basis. Third party information may be processed outside of Europe. See links above. The site may use non-European proxies (CDNs).

  1. Registry Security Principles

The register shall be handled with due care and the data processed by the information systems shall be adequately protected. When registry data is stored on Internet servers, the physical and digital security of their hardware is adequately addressed. The controller shall ensure that the data stored, as well as the access rights to the servers and other information critical to the security of personal data, are treated confidentially and only by the employees whose job description it belongs to.

  1. Right of inspection and right to request correction of information

Every person in the register has the right to check the information stored in the register and to request the correction of any incorrect information or the completion of incomplete information. If a person wishes to check or request the rectification of data stored about them, the request must be sent in writing to the data controller. If necessary, the controller may ask the applicant to prove their identity. The controller will respond to the customer within the time limit set by the EU Data Protection Regulation (generally within one month).

  1. Other rights related to the processing of personal data

A person in the register has the right to request the deletion of personal data concerning them from the register (“the right to be forgotten”). Data subjects also have other rights under the EU’s general data protection regulation, such as restrictions on the processing of personal data in certain situations. Requests must be sent in writing to the controller. If necessary, the controller may ask the applicant to prove their identity. The controller will respond to the customer within the time limit set by the EU Data Protection Regulation (generally within one month).

The recipient of the newsletter can also cancel it themselves via the electronic link in the newsletter.

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