Tornedalen 2020: Kiruna, Pajala, Övertorneå & Haparanda

Here you can see activities and events that are going on in Tornedalen 2020:s area.

Nyföretagarmingel 12 juni 2019

All good things must come to an end…

On Wednesday June 12th we arranged our last Original Lapland-event on the Swedish side. To celebrate all the new entrepreneurs within the visiting industry in Tornedalen we invited business owners, municipalities and other strategic contacts to a mingle at Restaurang Utblick. The program contained company-presentations, results from Original Lapland and movie premiers. And of course, great views, food and company!

Read all about the event on:
Tornedalen 2020:s webpage


Original Lapland meets Urskogens

More and more starts tourism companies in Tornedalen – and the industry is doing well. We have a lot of resources and room for more entrepreneurs. But how is it to fully invest in your idea? And to start a tourism company from scratch? During a whole year we will follow Lisa and Mikael on their journey with a newly started company in Parakka in the north of Tornedalen. What dreams do they have? What drives them? And what challenges will they meet?

We proudly presents episode 1 of 4 in the series Original Lapland meets Urskogens; “Next year it’s me”.

PS. Click on the button for settings on the movie, then you can choose English subtitles.

We proudly presents episode 2 of 4 in the series Original Lapland meets Urskogens; “The guests can wait”.

We proudly presents episode 3 of 4 in the series Original Lapland meets

Urskogens; “Hunting and fishing with tourists”


Jerry Engström – När destinationen växer

27 Februari 17:30, Pajala Folkets Hus

Sveriges bästa platsmarknadsförare delar med sig av sina tips på hur man lägger grunden för en levande landsbygd och en destination som växer

Jerry Engström är Fjällrävens f.d. globala marknadschef som sade upp sig från sitt jobb för att förverkliga sin dröm. Att skapa en mötesplats för likasinnade hemma i Höga Kusten. Tack vare samarbete inom regionen, smart paketering och marknadsföring har FriluftsByn blivit verklighet. 2018 blev Jerry utsedd till Sveriges bästa platsmarknadsförare för sitt arbete.

Vill du veta mer om vad Jerry sa i Pajala och hans bästa tips för destinations- och landsbygdsutveckling hittar du det här.


Make Digital Easy – Workshop February 18th 2019

On February 18th at 8:30-13:00 we held a workshop on how to make digital easy at Kukkolaforsen Turist & Konferens. During the day we got the opportunity to learn more about all from Online sales, booking systems, how Bókun works and how to get started – to Social Media marketing and other digital tools that can make life as a tourism entrepreneur a little easier.

To know more about the event or the presentations, please contact


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